Tag Archives: web presence

Former Spokesman-Review shooter talks about bolstering web presence

Entry by Derek Casanovas

Brian Immel, a former photographer and web designer for the Spokesman-Review, visited the class on April 23. An architect of College Front Page and the Spokesman-Review’s redesigned Web site, Immel has past experience in building Internet sites from the ground up.

Above all else, Immel said the three most important parts of any Web site are content, usability and relevance. If you don’t have content that people want, Immel said, nobody will come to you as a source of information. If your site is clunky and not easily accessible, he added, users will also be going elsewhere on the Web. Lastly, it’s important to find a Web site that people want to read. An example Immel used is the FAIL Blog — people know exactly what they’re going to get when they visit the site: images, video and stories of people failing.

Immel stressed the importance of many factors that go into developing an online site:

  • Develop a simple design that people won’t get too cluttered up with. Also, make sure the site is usable — the links work, buttons are easy to find and the content people want is on the Web. Additionally, creating a hierarchy on the site is important for separating headers from subheads, headlines from body text, sidebars from the main splitter. And the design on all of the site should look and feel consistent throughout.
  • Picking out a type is important. A clear font, in the right size, style and color is an effective way to brand yourself. Choosing something that matches the niche of your personality or site is vital.
  • Images bring your site to life. Icons, headers, logos, backgrounds, elements, textures, buttons and even an error page are important ways of bringing your users into your product.

Lastly, Immel said the best thing graduates can do after leaving school is remaining active. There’s no reason to sit and home and wait for an opportunity. Immel advised students remain active blogging, try to find work at community newspapers and get your name on the Web. When the business model is found for the new era of journalism, jobs will go to people that have proven they can get the job done, Immel said.

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Developing an online presence

Entry by Jasmine Linabary

What do you find when people Google your name?

For some people, it drudges up old information that they do not want revealed and then want information taken down. Or, maybe nothing is found except some old information from high school or a few articles you have written.

The key then, especially if you are looking for a job, is to own your online presence. If you are going into journalism, a potential employer who “Googles” you name should be able to see that you have dabbled in the technology. This should be able to show your skills and whether you have actually practiced what your resume says you can do.

Do you have a Twitter account? Do you have YouTube videos? Do you have Facebook? Are you connected to any networks (Linked-In, Wired Journalists, etc.)? Do you have a blog? Who are you?

These are things you can control by developing a Web presence. Create account and do some work. Define yourself. Be wary about what you write though and that it won’t present bias or damage your potential career. Think about the pictures you have on Facebook. Would you want your employer to see those? Your sources?

This is an interesting article I found today. Google is introducing a feature that allows you to create a profile to show up in searches for your name.

How have you worked to develop a Web presence? Add your thoughts to the comment section below.

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Filed under Using the Web